I’ve recently come to understand that writing is simply a series of decisions. We all have the essential vocabulary and familiarity with English syntax necessary to put words on a page. But every word, every phrase, every metaphor, every construction is a choice. If you’re writing fiction, every setting, every plot complication, every character’s reaction, every character’s character is likewise a choice.
If I had understood this earlier, I sincerely doubt I would have launched so heedlessly into this vocation. I am typically paralyzed by decision making. When I was in college, I took a class called Cognitive Processes. I was fascinated by psychology and it was taught by one of my favorite screwball professors. Early in the semester I recall discussing how many decisions, large and small, we make each day. For a short period thereafter I froze as I stood in the cafeteria line trying to select something for breakfast. I had never before thought of that simple task as a series of decisions. Daily existence became almost unbearably cumbersome.
For the writer, even if you survive the thousands of decisions necessary to complete an essay or short story or, heaven forbid, a novel, you are then faced with hundreds more related to marketing the work. During my checkered career, I learned that marketing has at least one thing in common with teaching: you can always do more. You can always be more imaginative, do more research, connect with more people, prepare more thoroughly. It’s open-ended. You are limited only by resources and time. Mostly time.
Unless you are slavish to a data-driven method, marketing usually results in some hits and some misses. You make the best choices you can given what you know and the time you have to invest. It’s always a bit of a crapshoot. And that can make it particularly rewarding when some of the choices you make result in real opportunities to get the word out about a favorite project.
On Saturday, April 28, I will have the privilege of participating in the Local Author Showcase celebrating Independent Bookstore Day at Lexington’s oldest—and largest—independent bookstore: Joseph-Beth Booksellers. Anyone who has spent time in central Kentucky in the past 25 years is familiar with the multi-level wonderland that is Joseph-Beth. It has been a key local source for books and gifts for two generations of readers. It’s one of the places that defines Lexington as a city that embraces literary artists, reading, and the life of the imagination.
If you have a chance to stop by Saturday between 4 and 6 p.m., I would love to chat with you about The Last Resort or anything else on your mind. While you’re there, pick up something special for yourself or a gift for someone else. We can choose to support our local independent booksellers just as we choose the first words that open a story.