Word of Mouth

How I’ve spent my summer marketing Next Train Out. Photo by Rick Showalter.

As traditional book fairs, author readings and, yes, book launch parties remain taboo, digitally savvy authors come up with creative ways to alert likely readers to their new books.

The rest of us rely on friends, family, and colleagues to spread the word.

​Once the pandemic tightened its sticky little fingers around our collective throats, I pretty much gave up on marketing. I tried to focus on the blog, just to stay in touch with all of you. But I largely threw up my hands and said, “It’s God’s will.” Then I sat on my butt and ate bonbons.

Slowly, however, as the initial shock of the lockdown lifted, the wheels of the old network began to grind. Thirty years of job-hopping started to pay off. A couple of folks I exchanged pleasantries with during my working days felt sorry for me and offered to help.

​First, Tom Eblen, formerly with the Lexington Herald-Leader and now the literary liaison with the Carnegie Center for Literacy and Learning in Lexington, Ky., reached out to me about doing an online reading to post on the Center’s Facebook page. Being the Luddite and contrarian I am, I’m not on Facebook. But I figured millions are, so surely two or three potential readers might become bewitched by the tale of Lyons and Effie Mae.  I grumblingly agreed. After a couple of technical glitches, I managed to submit a seven-minute reading that suited his purposes.

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Then Tom Martin poked his head up from all the reporting the pandemic had generated for his weekly radio program on WEKU, Eastern Standard. Tom and I had planned to do this interview in April, but waiting until July gave me plenty of time to rest up before I had to perform again. Tom is a consummate interviewer—and an excellent editor. He can make anyone sound good, thank goodness. I know some of you caught the original airing of this interview on July 16.

Now I figure if I sit patiently in my office—or on my dock—maybe another opportunity or two will come. Perhaps I’ll even sell a couple more books. Meanwhile, I’ll continue to lean on the excuse that there’s not a damn thing I can do to market this book during a pandemic. 
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Coming up

​On Thursday, July 30, at 11 a.m. on ​WEKU’s Eastern Standard, Tom Martin will present his remarkable summary of the conversation I had on July 15 with George Carter’s great-nephew, Jim Bannister. ​​Listen to a preview. If you can’t catch the original airing, it will be available from Eastern Standard’s archives afterwards. I’ll write more about this experience for Clearing the Fog soon. That post will include links to the WEKU broadcast and to various newspaper articles about the conversation.
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